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Sunday, April 14, 2013

Irrational Pollution & Ethics: A Case Study of the Ford Excursion

Overview:

During the 1990s the sale of sports-utility vehicles (SUVs) increased six times. Ford produced an 8,500 pound, 6.5 tail end wide, 7-foot high, 19-foot long gargantuan SUV dubbed the digression to meet the insatiable consumer demand. The travel company anticipates 50,000 to 60,000 sales a year, and at a sell cost between $40,000-$50,000 and a profit margin of round $20,000 the company stands to reap enormous profits. However the 44-gallon, nine-passenger vehicle achieves a pitiful 10-15 miles per gallon. Ford on the other hand boasts that the expedition pollutes 43% less than the worst polluter in its class, and 20 % of the vehicle originated from recycled materials, while 85% of the total vehicle is recyclable. In fact Fords CEO, vowed in 1998 to make the company, the worlds most environmentally brotherly auto maker. Environmentalists sight the hypocrisy in this statement, since the average Excursion will emit 130 tons of carbon dioxide, the frequent source of glasshouse ball upes that perpetuate global warming, and may impel manufacturers to produce even bigger vehicles.

Environmental Implications

When fossil fuels such as oil are burned they release a gas called CO2 into the atmosphere. The U.S. is the world s largest polluter, having produced 186.1 billion tons of CO2 emissions since 1950, and directly emits 16-36 billion tons each year; put some other way, the U.S.

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makes up 4% of the population, yet is responsible for 25% of greenhouse gases (TIME, 2001). The result of our exuberant and obsessive consumption of fossil fuels has resulted in environmental changes that often result in catastrophe. A unite Nations coalition consisting of hundreds of top scientists concluded that carbon dioxide emissions are living accommodations the suns heat, which results in hotter temperatures and extremely abnormal variations in our weather patterns (San Jose hectogram News, 2001). In addition harmful acid...

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