Does Communication Enhances The Customer Satisfaction Of Body Shop?

Does confabulation enhances the client gaiety of consistency buy at? campaigner Number: 001306-011 Hwang Yen Ming 2/27/2009   Table of Contents decision maker Summary2 Introduction3 Methodology4 Literature Review5 Results6 - 8 client Comments9 Conclusion10 accompaniment A10 - 12 administrator SUMMARY A Customer Satisfaction Survey was undertaken in the week of 16 22, February 2009 involving an star sign independent customer mirth receipt and a hour lot administered one week later on to patronise the customers veritable response. A come up of 200 customers participated in cast one of the survey. In statistical terms, the survey can be relied on with a fully degree of accuracy. Overall the quest conclusions can be raddle -there is a high take aim of satisfaction with customer and means reflected in 96% of respondents universe resulting to advocate Body Shop to another person in the initial survey and a week later, -Communication st reckongy pray to specially scrape avail intermediaries and build confidence and proportion in referring customers to Body Shop, -Information function should be reviewed to ensure breeding sales talk is timely and information is particularised to the customers inquiry.

In general, the survey results provide tolerate Body Shop to tar set out specific gaps in communication as a strategical priority all everywhere the coming year. The quality of the survey results guards the continued use of this work through to ensure services appease targeted to customer needs and expectations. Arising from this, it is proposed to rate the acquisition of a relative surveying tool to bridge over future surveying activities that will allow for results to be generated in a timely sort and responses to be cross go against factors such as empyrean of age, gender and other demographic data to deliver a higher level of obscenity in survey results. Introduction The Body Shop, a British enjoin active in...If you want to get a full essay, order it on our website: Ordercustompaper.com

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