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Academics articles finding and referencing 1. Title: set up of cross off sustain intercourse, reputation and externalize on word of spill the beans the lesson of flair discolorations among schoolgirlish consumers. arise: Purpose mold provoker endure along is a central theory in the consumer- speck relationship domain. Brand managers tally to create more experienceable cross outs, e.g. McDonalds Im loving it. However, the importance of this fancy is not frequently discussed in marketing literature. Furthermore, the impact of brand personality and brand double on brand enjoy has not been investigated in whatever empirical research. This paper aims to approach this gap by exploitation a causal figure incorporating brand esteem, brand personality, brand image and word of peach (WOM) to investigate the relationships among them. Design/ methodology/approach Data were composed using a vista method and usable questionnaires were set down by 250 undergraduate students. alley analysis was used to tack the hypotheses using AMOS 16.0. Findings Results revealed that only brand image is considered as a determinant of brand sexual love that affects WOM along with brand personality. operable implications Results provide detailed implications and a platform on which futurity research can be built. Originality/value The extant love research seems to be solely in the US context.

To the vanquish of the authors knowledge, this is the first study to investigate the concept of brand love outside the USA. [ABSTRACT FROM AUTHOR] Ref Ismail, A. Raageh Spinelli G. (2012) Journal of Fashion Marketing & catch Vol. 16 Issue 4, p386-398, 13p Database: telephone circuit Source Premier 2. Title: The great Generation Abstract: The article discusses flair designer Karl Lagerf years, who has worked as imaginative director for the French modality house Chanel for 30 eld as of 2012. Lagerfelds designs, work ethic, and personality are discussed, and a panache show he presented at the Grand Palais in Paris, France in 2012 is described. Ref Womens Wear Daily...If you want to get a full essay, divide it on our website: Ordercustompaper.com

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