'Marketing and Market Research\r'

'Faculty of academician StudiesSchool of Business and Professional BTEC Level 3 in Business †90 Credit Diploma (QCF) social unit 3 Introduction to Marketing Assignment 1 Scenario You work for a professional organisation for grocery storeers. unity of the activities that the organisation nethertakes is to evaluate the grocerying activities of contrastive companies and vex a list of ‘A’-classed marketers. You atomic number 18 asked to hold break query into two possible cont completioners for cellular inclusion on the list. You adopt to despatch the following tasks as surgical incision of your look into project. Task 1 answer for how trade techniques such as branding and affinityshipmerchandising ar customd to market inter divide points in two organisations. You need to choose sensation product or profit from all(prenominal) organisation to undertake the task. (P1) 2Comp ar, discussing the similarities and differences, the marketing techniques exposit in Task 1 used for the product or armed service chosen in each organisation. (M1) 3Evaluate the strength of the use of techniques in marketing products or services in one of your selected organisations. You need to approximate the effectiveness by weighing up the pros and cons of the techniques used. D1) 4Describe the constraints and limitations under which marketers operate, making use of examples to explain your points. (P2) Task 2 Choose one of your selected organisations and investigate its use of market seek. You need to complete the following tasks as part of the continuation of your interrogation project. 1. Describe how your selected organisation or some(prenominal) other organisation uses market look to contribute to its nurture plans. (P3) 2. beg off the limitations of the market explore used to contribute to the development of your selected organisation’s marketing plans. (M2) 3.Make three justified recommendations for improving the boldness of t he marketing research used to contribute to the development of your selected organisation’s marketing plans. (D2) 4. The firmness of purposes of a questionnaire disposed to 200 customers of a local fresh prepare bar to find bug out virtually the catamenia range of sandwiches on offer and the standard of service included findings that: • 75% want more children’s sandwiches • 82% want the shop to open thirster • 65% said that the staff were unfriendly • 50% said that the contents of the sandwiches should be fresher • 80% said they would prefer more wraps.Use the results of this market research to produce part of the marketing plan in terms of objectives to be set. (P4) Task 3 Explain how and why groups of customers are repointed for selected products. Select six different groups for products or services of your choice for example, Saga holidays for the over 50s. At least two of your choices must be from the Business-to-business mark et; remainder skunk be from the consumer market. Describe the customer profile for each of the six target groups and indeed explain how and why these groups are targeted. (P5) Task 4Choose one of your selected organisations and investigate its use of market research. You need to complete the following tasks as part of the continuation of your research project. 1. go up a coherent marketing immix for a new product or service. (P6) 2. Develop a coherent marketing mix that is targeted at a defined group of potential customers. (M3) demolishing tips: Pass Grade P1 †Make sure you ensure the various techniques that are listed in the content section of the specification. Try to find out if the companies you choose use any of these techniques.P2 †Try to find examples of where these laws have been contravened (broken to any degree). Useful websites are those belonging to Trading Standards and the denote Standards Authority. P3 †Remember that market research covers a li beral area and you can include everything the business does to require information about its marketplace. P4 †You need to demonstrate that you can apply the results of market research to marketing plans. The statistics are telling certain information that could result in objectives being formulated.P5 -Make sure that you understand the main bases for segmentation. The recrudesce a business can describe its target market, the better chance there will be of success. P6 †Make sure you understand what the elements are of the marketing mix, and how these can be altered to service the targeted market. sexual morality Grade M1 †For this task you need to find out the similarities and differences that exist between these techniques and discuss these in relation to the two products. Try to stay focused on answering the question and do not end up writing all you know about the techniques.M2 -You need to understand that the various laws and codes of practice are there predomin antly for the encourageion of the consumer. Try to gauge what it would be like if there were no laws to protect the consumer †this may progress it easier for you to answer the task. M3 †Look at the marketing mixes of various products. You may like to research this on the Internet and see how some no-hit products are managed in terms of their marketing mixes. This research should help you in developing a marketing mix for a selected product. Distinction GradeD1 -Evaluation is about considering in detail the advantages and disadvantages of something, and coming to conclusions as a result of this analysis. All the techniques can be criticised concerning their usefulness. Find out what these are and then make judgements about the effectiveness of the techniques used. D2 -You need to know that it is important to try to make your market research as valid as possible. This could mean making the sample of sufficient size of it or making sure that questionnaire answers are not ambiguous, as that could lead to misleading results.\r\n'