Metabical Case Essay Example for Free

Metabical Case EssayThe lading loss do drugs vailable in three four- calendar week packages. The four week packaging was at the specific point where the consumer did not have to spend too much gold to buy it, yet got invested in the product enough that they would come back to buy the second and tertiary portions Marketing Research According to the US survey 34% overweight 25. % cogent 4. 7% heavily obese Health care providers were positive about the prospects of weight loss drugs. Responses of individuals indicates 12% would immediately favor for such a solution. Focus group Need of Prescription-strength drug with FDA approval clinical results o keep weight loss results. Decision making The process of decision making for the consumers would follow the hierarchy of effect and would include the following stepsUsers involved in word of outh publicity First ethical drug drug to be O.K. by the FDA specifically for weight loss of overweight individuals credibility Fi rst prescription drug for BMI of 25-30 It worked on low dose formulation hence stress on liver and affectionateness was lesser Side effects were less severe and conditional Behavioral modifications and wellnessier eating habits Results were seen on an average in 12 weeks More comprehensive support plan The above advantage could be used for positioning in the following ways Premium pricing as it is the only FDA approved prescription drug for weight loss. Strikingly different from dietary supplements for weight loss Segmentation Tar exciteing multi flock segmentation Demographic Income levels High Income group, since they are ready to pay out of their pockets. Gender- Females are more weight conscious. Age 35+ Education college plus Psychographic Based on, Physical activity, Food preferences, Nutrition, Self image, Overall health l want to be healthier I want to fit into my skinny Jeans Geographic US is the largest geographic segment where 65% of the entire adult po pulation is over-weight, obese or severely obese . Targeting customers with a BMI of 25-30Positioning Strategy Positioning as a ?Life saving drug Those 20 extra pounds can kill you. Being overweight leads to heart disease, high blood pressure, diabetes Its time to get Healthy- Metabical can help. Positioning as a ?Motivational Therapeutic drug Discover a happier and a more attractive you Increases confidence Boosts self- esteem Marketing Communication Strategy Electronic media TV intercommunicate Social media Print media NEWS Magazines Viral media DTC and prescriber advertising ?Free lunch pre launch program Metabical contest Biggest looser contest Medical education events Thank you